Frequently asked questions
Why measure shopping-centre traffic?
To monitor attractiveness, compare periods, understand the contribution of different entrances and measure the effect of campaigns or events.
Can several entrances be consolidated?
Yes. Multiple counting points can be aggregated to build total site traffic while retaining analysis by entrance.
Can different zones be analysed?
Yes. When measurement points are positioned between zones or floors, internal flows and distributions can be analysed.
Can the data be exported?
Yes. Data can be analysed in OPTEIO, exported or integrated into other tools via API.