How do you calculate the ROI of in-store advertising?

ROI depends on the increase in footfall generated, the conversion of those visitors into buyers, the resulting average basket and the total cost of the campaign.

How can staff training be measured financially?

Training often improves customer interactions, sales skills and upselling, which can increase both conversion rate and average basket.

Why include payroll costs in the calculation?

Some actions create additional labour costs, while others improve productivity. Including FTE and fully loaded hourly rates makes the estimate more realistic.